![]() ![]() Evans, the Toronto consultant, said: "Sometimes these businesses that you think are small, and in one very specialized part of the industry, are sleepers and then all of a sudden quietly making lots of money, and that's obviously what these guys have done. Very nice people, the founders as well as the people who work there." Three entrepreneurs started a very small operation and grew it into a nice, profitable, efficient operation. "It's a fun, fun line of confections, and they're really growing nicely. of Selma, Ala., account for part of the price increase. (Swell brand gum) and a line of wax lips and fangs bought from American Candy Co. Gordon said operations acquired more recently by Concord, including Philadelphia Chewing Gum Corp. Weiner (pronounced WINE-er) lives in Atlanta and operates a private Georgia museum dedicated to microcars, three- and four-wheeled vehicles, often powered by motorcycle engines, that were popular in postwar Europe. out of bankruptcy court, where Marvel had taken refuge after setbacks in the trading card business and disputes between duelling corporate raiders Ronald Perelman and Carl Icahn.Ĭoncord's founders did not respond to messages Wednesday seeking details of their success. ![]() of New York.Ĭoncord, then a maker of gum balls, got Dubble Bubble when it bought the Fleer Confections division of Marvel Entertainment Group Inc. Its closest rival is Bazooka, by Topps Co. Its brands include Tear Jerkers, Tongue Splashers, Candy Stampers and Razzles, but the prize is Dubble Bubble, billed as the original bubble gum. What her company gets in the deal are the assets ofĬoncord Confections Inc., founded by the three men in 1986. Tootsie Roll Industries Inc., which makes 60 million of the chewy chocolate rolls a day, president Ellen Gordon pledged that Dubble Bubble, sold in scores of countries, will continue to be made in Concord, just north of Toronto, with a joint venture plant in Barcelona supplying parts of Europe. These guys obviously saw something really good." "I can't say that I've heard anything that is unusual about the bubble-gum market in the last year or two," she said, adding: "Tootsie Roll being so large, sometimes a large company will pay a premium for a company that they see having good opportunities, but that's quite a premium. "From $19-million to $200-million? I love it!" Toronto retail consultant Wendy Evans said yesterday. In both instances, lesser brands were part of the package and the deal includes debts taken on by the buyer - $20-million this time and $5.7-million in 1998. The publicity-shy sellers, Bruce Weiner, Serge Nusbaum and Howard Smuschkowitz, got the brand six years ago in an $18.7-million deal with the insolvent publisher of Spider-Man and Incredible Hulk comic books. I was about 6 or 7 years old and my older sister and I were riding in our Grandfather's car on the way home from the store.The Chicago company that makes Tootsie Rolls is paying $197-million (U.S.) for a private suburban Toronto business three entrepreneurs built around Dubble Bubble, possibly the best-known bubble gum on the planet or the sole of your shoe. Enjoy both good taste and easy bubble blowing with Double Bubble bubble gum. This image has become synonymous with the Dubble Bubble brand and is instantly recognizable to millions of consumers around the world.īelow is a magazine ad from 1954. Today, Double Bubble bubblegum is Americas 1-selling twist-wrap, chunk-shaped gum. The brand is also known for its iconic packaging, which features a cartoon image of a boy blowing a bubble with the slogan "BLOWING BUBBLES SINCE 1928" written underneath. In addition to its classic pink bubble gum, the brand now offers a wide range of flavors and varieties, including sugar-free and sour flavors. Today, Dubble Bubble is one of the most popular bubble gum brands in the world, and it is sold in more than 50 countries around the globe. In the years that followed, the brand continued to grow and expand, with new flavors and formulations being introduced on a regular basis. ![]() He called the new gum "Dubble Bubble" and it quickly became a hit with consumers.ĭuring World War II, Dubble Bubble became even more popular, as it was included in soldiers' rations as a morale-boosting treat. Diemer was experimenting with different gum recipes when he stumbled upon a formula that was stretchier and more flexible than other gums on the market. The Dubble Bubble brand was created by Walter Diemer, an accountant for the Fleer Chewing Gum Company. The gum is known for its distinctive pink color and its classic bubble gum flavor, which is a blend of vanilla and fruity flavors. Dubble Bubble is a brand of chewing gum that was first introduced in the United States in 1928.
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